DAZN may have made a HUGE mistake in signing fading former heavyweight champion Anthony Joshua to a huge deal, which they could soon regret after he faces Oleksandr Usyk in their rematch next August.
DAZN signed the 32-year-old Joshua (24-2, 22 KOs) to a deal that makes him a brand ambassador, special adviser, and shareholder for their company.
Joshua, who has lost two out of his last four fights, and is heading for a near-certain third defeat, will be on DAZN’s strategic advisory board.
DAZN is obviously making a move to pump up the subscribers in the UK. You can argue that British fans are more forgiving of Joshua losing repeatedly and being a shadow of the fighter he once was than U.S fans.
American fans lose interest in fighters once they’re over the hill, which Joshua is clearly showing signs of being.
Look at how the UK fans haven’t given up on Derek Chisora after 12 defeats. When you look at it from that perspective, it makes sense for DAZN to be dumping huge money into signing the fading Joshua. It’s still troubling, though.
When you look at other sports like baseball or the NFL, there have been countless examples of teams signing players that had physical problems, and they would turn out to be terrible failures.
In the case of Joshua, it’s so apparent that he’s fading. All you got to do is look at his resume to see that he’s on the downside of his career, and he’ll likely be finished after he faces Usyk on August 20th.
Hopefully, we don’t see a controversial decision win for Joshua over Usyk because a lot of money is being poured into signing the fading AJ.