Considering Steph is such a likable superstar, the brands with which he has signed endorsement deals benefit a lot from that as well. 

Sneaker brand, Under Armour, has particularly taken full advantage of that stardom.

But one might wonder why isn't a superstar of Curry's caliber, a Nike athlete? After all, Nike has signed the likes of LeBron James, Kevin Durant, and Kobe Bryant over the years.

Well, before 2013, Curry was indeed a Nike athlete. Although he was then considered a second-tier star by the sneaker brand, they still had a chance at re-signing with them back in 2013.

First Mistake: Due to a messed up presentation they lost Curry. Dell Curry once explained  what happened behind the scenes and how Nike  blundered in that presentation.

The pitch meeting, according to Steph's father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as  'Steph-on,' the moniker, of course, of  Steve Urkel's alter

ego in Family Matters.  'I heard some people pronounce his name wrong before,' said Dell. 'I wasn't surprised. I was surprised that I didn't get a correction.'

Second Mistake: A PowerPoint slide featured Kevin Durant's name, presumably left on by accident, presumably residue from repurposed materials. 'I stopped paying attention after that,' Dell said.

Now that's how you really mess up a chance to sign the greatest shooter of all-time. Mispronouncing an athlete's name and reusing slides from another presentation is not an ethical way of doing business.

At the end of the day, this turned out to be a blessing in disguise for Curry and Under Armour. The two have enjoyed a great partnership over the years and Curry is the face of the brand.