English Premier League To Venture Into Crypto & NFTs

New trademark filings hint at expanded digital markets for the the top tier of England's football pyramid.  

The English Premier League (EPL) has registered two cryptocurrency and NFT trademarks in the United States, indicating that the world's most-watched sports league is preparing to expand its brand into the digital space.

The trademarks were filed with the United States Patent and Trademark Office (USPTO) last week and were revealed in a tweet on June 6 by licenced trademark attorney Michael Kondoudis.

The Premier League is the top level of professional English football, comprising 20 teams.

The two filings concern the use of trademarks related with the league in the United States, one focusing on the league's name and emblem of a "lion wearing a crown in three-quarter view," and the other on a "love cup trophy" embellished with lions on each handle and a crown on top.

The scope of the trademark registrations is broad, covering the creation and selling of digital assets, virtual apparel, cryptocurrency, and media files validated by NFTs.

They also include the use of Premier League trademarks in “virtual, augmented, and mixed reality software.”

An NFT is a digital asset that represents the ownership of media, often digital illustrations, profile pictures, or music.

The market for NFTs has grown in recent years as more companies cast their hats into the ring.