English Premier League To Venture Into Crypto & NFTs

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New trademark filings hint at expanded digital markets for the the top tier of England's football pyramid.

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The English Premier League (EPL) has registered two cryptocurrency and NFT trademarks in the United States, indicating that the world's most-watched sports league is preparing to expand its brand into the digital space.

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The trademarks were filed with the United States Patent and Trademark Office (USPTO) last week and were revealed in a tweet on June 6 by licenced trademark attorney Michael Kondoudis.

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The Premier League is the top level of professional English football, comprising 20 teams.

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The scope of the trademark registrations is broad, covering the creation and selling of digital assets, virtual apparel, cryptocurrency, and media files validated by NFTs.

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They also include the use of Premier League trademarks in “virtual, augmented, and mixed reality software.”

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An NFT is a digital asset that represents the ownership of media, often digital illustrations, profile pictures, or music.

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The market for NFTs has grown in recent years as more companies cast their hats into the ring.

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