Balenciaga Shares its Revitalized BB Monogram Pattern With a New Campaign

The famous luxury fashion label has put together a new campaign focusing on their reinvigorated BB Monogram campaign, which highlights Demna Gvasalia's vision of Balenciaga.

The contemporary interpretation of the vintage print updates the pattern initially seen on items from Balenciaga's 1990s collections.

The new graphic style combines horizontally stretched double-B logos with a sequence of diagonal stripes to create an interlaced effect.

The BB Monogram appears in a new Balenciaga ad featuring pictures by Stef Mitchell.

In the photos, Justin Bieber, Kim Kardashian, BFRD, Marie-Agnès Diène, and Kat Zhang are clothed in Balenciaga clothing and pose in intimate situations throughout the world.

The BB Monogram print is applied to coated canvas and denim to produce a textured pattern using rotary print technology, clean embossing, and laser work.

Introduced on a range of ready-to-wear pieces and accessories. 

The BB Monogram may be seen on sweatshirts, T-shirts, sweat shorts, hats, and socks, as well as carrying alternatives such as the Shopping Bag, Bistro Basket, Everyday Camera Bag, Hardware Tote, and Hourglass Bag, and footwear such as the Rise Sandal, Pool Slide, and Square Knife high heel.