Addidas’s First “Into The Metaverse” NFTs Made $23 Million: straight to The Top

Sportswear giant Adidas Originals  made $23.5 million in a single afternoon from its debut “Into the  Metaverse” NFTs drop on Friday. These NFTs were created in partnership with Bored Ape Yacht Club, PUNKS Comic NFT  creator Pixel Vault, and GMoney (a pseudonymous crypto enthusiast).

“The collection’s phenomenal sales volume over the last 24 hours  propelled it to the very top of the leaderboard as the hottest NFT  project in the world right now,” CryptoSlam said on December 19.

Minted on the Ethereum blockchain, there were a total of 30,000 Adidas  Originals NFTs available to buy, with 20,000 of them first offered to  holders of Pixel Vault NFTs, Bored Ape or Mutant Ape NFTs holders, and  holders of gmoney or Adidas Originals POAPs.

Addidas did, however, halt early transactions due to under going a technical snag. Nonetheless, their first shot at NFTs earned them $23 million plus in  Ethereum, from a $15.5 million Early Access phase and $7.5 million in  general sales.

Each of these NFTs were priced at ETH 0.2 earlier, which converts to $769, as per NDTV’s reports from the CoinGecko calculator. 

And curiously enough, amidst this windfall in sale of NFTs launched by Addidas, there was also a customer who bought NFTs while bypassing the two-per person cap imposed by the company.