Walmart Ventures Into The Metaverse, Looking To Launch It’s Own Cryptocurrency And Sell NFTs

US’s biggest retail giant Walmart has submitted trademark applications to get ready to venture into the metaverse, whereby they could be looking into selling virtual goods; the move come along with Walmart’s recent efforts to provide a cryptocurrency of its own, coupled with its plans to offer NFTs to its customer as well. They filed seven trademark documents that were submitted by the company in December 2021 with the US Patent and Trademark Office (USPTO) for the same.

Their applications detail the plausibilities of “physical fitness training services” and “classes in the field of health and nutrition” within AR/VR environments. Among other things, the documents also stated that Walmart may provide “financial services, namely, providing a digital currency and a digital token of value for use by members of an online community via a global computer network,” which outlined its announcement of establishing its own cryptocurrency in the report on Sunday.

The massive retail corporation also said that it’s “continuously exploring how emerging technologies may shape future shopping experiences.” Instances of this can perhaps be seen through Walmart’s hosting of Bitcoin ATMs which started in October 2021.

The press release comes a few months after false news suggesting Walmart’s alleged intents to accept Litecoin in the future circulated into the crypto sector, pushing the altcoin’s value higher. This incident transpired not long before Walmart refuted such claims.

Due to the retail enterprise’s active engagement in the crypto community thus far, a recent survey by Morning Consult has shown that Walmart clients are more likely to hold the leading cryptocurrency compared to the average citizen in the United States. Perhaps this also made the company susceptible to being targeted for higher traction by altcoin cryptocurrencies like Litecoin.

Other than this, the retail giant also made a filing for using its name and logo in both AR and VR. An article by Bloomberg also informed us that the company filed for certain names like “Verse to Curb,” “Verse to Home,” and “Verse to Store” – all hinting towards Walmart likely gearing up for a virtual shopping experience to cater to its customers.

Click here to read NELK Boys To Launch Their Own Full Send NFT Collection.


Sneh Dokania is an Economics major student with an inquisitive disposition seeking to articulate facts, information and news stories in a candid manner on Clout News.

Leave a Reply