Tom Holland claims he was reprimanded for referring to Spider-Man: No Way Home as a “brutal” film. The Jon Watts-directed threequel, maybe the most mature of the three MCU Spider-Man films, ushers Peter Parker into the next phase with the upcoming Spider-Man 4.
Due to the popularity of the character and rumours about the film’s star-studded ensemble, Marvel Studios and Sony didn’t have to sell it too hard to spark fans’ interest.
However, as Holland just showed, there was an incorrect method to promote it.
Perhaps because Marvel Studios and Sony knew the public was already interested in the film, marketing for Spider-Man: No Way Home began late. Given how much of its narrative would give away a lot of the film’s spoiler elements, it was admittedly tough to market it. Despite persistent reports that Andrew Garfield and Tobey Maguire would appear as their respective Spider-Mans, the studios remained tight-lipped, preferring to keep the announcement for the blockbuster itself. The scheme paid off in the end, with Spider-Man: No Way Home earning more than $1.5 billion.
Despite the film’s popularity, Holland appears to have gotten himself into trouble with the manner he advertised it. The actor told THR that he received a call after calling Spider-Man: No Way Home as “brutal.” Marvel Studios and Sony, it turns out, didn’t want the word connected with the film because they wanted people to think it was entertaining instead.
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“It’s funny, I actually got in trouble on the press tour. I got a phone call from some people at the studio, saying, ‘Stop saying the movie is brutal! Stop saying the movie is emotional! It doesn’t sell the movie!’ And I was like, ‘But it is! This is the most emotional superhero movie that’s ever been made.’ And they were like, ‘We want people to understand how fun it is.’ And I was like, ‘It is fun, but it’s also kind of heartbreaking.’ So I had to sort of change track on how I was promoting the movie, but I’m glad I gave at least some people some warning.”