Park Chaeyoung, more popularly known as ROSÉ of BLACKPINK, was first announced as the new face of Tiffany & Co. back in April of 2021.
“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” ROSÉ had said talking about the association. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
According to a new report by CBNC, in the time that ROSÉ has been in association with the specialty retail company the sales for its HardWear Collection, which the vocalist promoted through multiple campaigns, have doubled.
“Tiffany & Co. made Blackpink singer Rose the face of its HardWear collection, which was very well-received and doubled sales for the line,” CNBC revealed in a new report.
– R -, Rosé’s first solo album, was released on March 12th, 2021. She shattered the almost eight-year record for the most viewed music video by a Korean soloist in 24 hours held by former labelmate Psy’s “Gentleman” with 41.6 million views in 24 hours for the music video for the lead single, “On the Ground.”
The highest-charting single by a Korean female soloist in the US, “On the Ground” reached at number 70 on the Billboard Hot 100. The song became the first single by a Korean solo artist to launch and peak at number one on the Global 200 and Global Excl. U.S. charts.
R also set the record for the highest first-week sales by a Korean female soloist, with 448,089 copies sold.
The 25-year-old singer recently surprised fans with her third solo song in BLACKPINK‘s second studio album Born Pink titled, “Hard To Love”.