Now, Facebook enables you to your favorite music and podcasts in your face book Feed while browsing through the app.
Face book is making its app more easier and user friendly so much so that, its users never even get a thought of leaving it. We have heard Facebook tying relations with so many other apps, even Whatsapp. There is no stop or back step for Facebook, the graph is just moving forward with a magnificent slope.
Partnership With Spotify
The company’s partnership with Spotify is coming to fruition today in the form of a miniplayer for the News Feed that’ll allow people to play music and podcasts from within Facebook. Audio content can be shared from Spotify to Facebook, and once on Facebook, listeners can press play and listen to it even as they scroll around.
It’ll be available on both iOS and Android and in 27 markets, including the US, at first. More will follow in the coming months. Users will also see the miniplayer on shared videos that have music in the background. A play button will surface after the video finishes where people can play the song.
Features – To Be An Exact Copy
Facebook listeners will hear the shared track, and once it ends, Spotify will continue to play music on shuffle, as it usually does. Free users will hear ads, too. The ads will come directly from Spotify, but Facebook will receive “limited data” about users trying the integration, including subscription type and metrics to assess the miniplayer’s performance.
It won’t use this information to target ads, Spotify says, and listeners will have to consent to the data sharing when they first start the player.
Zuckerberg mentioned that this feature is being introduced to further enhance the experience of creators on its platforms, specifically music artists who can now share their work with their fans seamlessly.
The Facebook CEO said that the company wants to help audio go mainstream and take the front stage by making sure it becomes a ‘first-class type of media’.
Will Be Available Within A Week
The feature has already been tested in non-core or non-U.S markets such as Mexico and Thailand. And now, it is being expected to be made available to U.S users within a week.
In the interview with Newton, Zuckerberg mentioned that there will be many different products will be built in the audio space in the near future.
Furthermore, he added that while they will definitely include areas that have become recently popular, such as live audio rooms and podcasting, there still exist many exciting avenues that have not yet been explored.
To be noted, this is not the first time Spotify is integrating with Facebook’s platforms. In recent years, the popular music app has been integrated into Instagram Stories, wherein users can share Spotify’s tracks with their followers.
This feature is also made available in Facebook stories. But with the announcement of the inline audio player, the integration is stepping up to a whole another level.
Facebook CEO Mark Zuckerberg also revealed an interest in podcasts, and said this partnership is one way people will be able to listen to shows without sacrificing any Facebook time.
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