Serial Entrepreneur Is Re-Inventing Polo in St. Tropez

Alshair Fiyaz knows an opportunity when he sees one.  The businessman and entrepreneur has turned good ideas into great products in a range of industries from shipping to hospitality. So, when he looked at the sport of polo, which he plays with some skill, he saw room for improvement.

  Polo clubs are often associated with old world luxury. And in the modern era, the sport has been largely limited to traditional, old money communities such as Windsor and Palm Beach, where anachronistic sensibilities still hold sway. Without change, polo could soon become a relic of past times.

Fiyaz saw an opportunity to give the sport an overdue face-lift.  After acquiring the Polo Club of St. Tropez in 2014, Fiyaz added modern amenities to the grounds and broadened the club’s focus to include contemporary interests in health, wellness, and recreation.

Together with the club manager Justin Gaunt, Fiyaz has instituted modern day facilities such as a cryo-therapy clinic, grass as well as clay tennis courts, and a state-of-the -rt fitness center to provide guests a well-rounded range of activities.   In St. Tropez, the Polo Club is already shifting the image and broadening appeal of modern day polo, and for the sport, Fiyaz is providing a new archetype that can enhance polo’s sustainability in today’s world.