Selena Gomez launched Rare Beauty’s first collection, Stay Vulnerable. The actress’s new venture’s first big launch has arrived.
The singer who turned into a makeup mogul launched her brand’s new Stay Vulnerable collection. It consists of the creamy lip, cheek, and eye products which are available in the same five rosy shade range. The Lose You To Love Me singer shared on Instagram that the collection celebrates the soft, flushed looks we get when we feel the most vulnerable.
The actress did her own makeup for the line, which was photographed by Petra Collins. She further added the thing she loves about the collection. The singer wrote, “I love how easy these formulas are — easy to apply, easy to wear, easy to get a fresh look that lets your real self shine through.”
Each product from the new collection is available in the shade Nearly Apricot, Nearly Rose, Nearly Neutral, Nearly Mauve and Nearly Berry. The Stay Vulnerable Liquid Eyeshadow is a liquid-to-powder product which is long-lasting, waterproof and crease-resistant. And the product can be blended with your finger as you can also build the pigment.
Along with this product, the new Stay Vulnerable All-Over Eyeshadow Brush is also available for less messy application. The Stay Vulnerable Melting Blush which retails at $21 is a liquid-like cream blush that can be applied with either a brush or your fingers. The product blends “weightless oils and spherical powders” according to the product description.
The formula leaves a natural-looking wash of color as it comes packed in a small little pink compact. The Stay Vulnerable Glossy Lip Balm which retails at $18 is described as a “lip mask in a gloss” as the product has balm-like hydration without the sticky finish.
“I didn’t want to be just a celebrity attaching her name to something, because that’s definitely not my style”
Selena Gomez wants fans and followers to know that the launch of the makeup line is not to earn more money for her. During a virtual press conference before, Selena had revealed that she is excited about the products to be launched. She reveals the reason that she created Rare Beauty was to challenge the beauty space.
“I didn’t want to be just a celebrity attaching her name to something, because that’s definitely not my style. I would feel very disingenuous,” she added.
Selena reveals that for her the beauty world can help with mental health and she wanted to explore this with her beauty line. She revealed that two years ago when they were having a conversation about the beauty line, it sort of merged with her mental health and the relationship that one can have with themselves.
The singer expressed that it is about the mind, body, and soul. Selena said, “I just know that there is such a stigma… I wanted this to feel like a community, where people talk about that and where they knew they were always welcome.”
Earlier this year, Rare Beauty made an announcement on Selena’s birthday in July. Selena also made a special announcement on her 28th birthday about Rare Beauty and what it will be doing. Prior to launching her beauty line, Selena has decided to give back in the most important way.
Selena revealed that Rare Beauty had launched the Rare Impact Fund. This fund will collect $100 million over the next ten years. Not just that, this money will be used to help fill the gaps in mental health services.
Rare Beauty Makes Mental Health Services Better
She revealed that from the first product sale onward, one percent of all sales will be directed to the fund. Also, funds raised from partners will be dedicated to the Rare Impact Fund. The Impact Fund aims to be the largest known funds in support of mental health.
Selena expressed her gratitude towards her team for helping her make the Rare Impact Fund in a statement. She said since she started the brand they wanted to find a way to give back to our community. The singer said she wanted to support people who needed access to mental health services. It has a big part to play in her life.
Selena explained that Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. Talking about the fund; she said it will make a direct impact on many lives and make a difference in the world. She further added, “I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”
The CEO of Rare Beauty, Scott Friedman, further explained their aims; and goals to make it a better effort for mental health services. He said their goal is ambitious; and announced their aim of collecting $100 million in the next 10 years for mental health. The CEO further explained that with the launch of the impact fund; they will create one of the largest ‘philanthropic efforts focused on mental health in the world’.