The debut of H&M X Sabyasachi’s latest collaboration drew plenty of trolls who slammed the designer for the high prices the ‘Wanderlust’ collection charged. His designs were compared to grandmother’s sarees, which cost a lot less, and the uniforms of Indian bus workers, and he received a lot of backlash on social media.
Sabyasachi Mukherjee took to Instagram yesterday to issue a statement after observing “disappointment,” as he put it. He also mentioned an incident when, as a fashion student and Madonna fan, he was unable to obtain even a single piece of H&M X Madonna merchandise.
He went on to say that he was overjoyed to see H&M propose a collaboration with him. Even if it was a one-time move, he believed it would reach a bigger audience, and he believed H&M possessed the desire to effectively market it.
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For the ace Indian designer, it’s a matter of wish fulfilment as he claimed. So that every person can get something and most importantly, Bengal Tiger’s logo through products which he termed as “almost sacred”. “A lot of marketing people would consider this strategy harakiri for a luxury brand,” he added, “but I believe that sustainable success comes from the heart, not the mind.”
He also wanted to make sure that every product was made available to everyone in an unbiased manner, so he created an internet platform. He also added how no one associated in the business could understand the response rate of the purchases made because it became a hit in the global market as well.
People snapped it up quickly because the designer couldn’t find denim in his size. Sabyasachi also expressed regret to the public for disappointing them, promising to “create a future business model that will satisfy this need.”
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