In a funny video that promotes Free Guy, Ryan Reynolds acts as if he believed the movie was based upon a true story. This film is a contemporary take on the idea that life may or may not be a simulation.
The movie was directed by Shawn Levy and written by Zak Penn and Matt Lieberman. Free Guy’s story revolves around Guy who is a bank teller and finds out he is an NPC living in a Fornite-esque video game. This is titled Free City and when the publisher of Free City decides to shut it down, Guy comes together with the coder who conceived him to save the game.
The film includes many cameos from real-world streamers to a Marvel actor. Jodie Comer (Killing Eve), Joe Keery (Stranger Things), Lil Rel Howery (Get Out), and Taika Waititi were featured in the movie. This is one of the first films to continue its production with 20th Century Studios after the Disney-Fox merger.
The marketing campaign for the movie has been releasing clips like Korg/Deadpool reaction video, Ryan’s irreverence, and a featurette that showcases a very large secondary character played by the actor itself.
The movie is available in theatres as Ryan shared a new clip related to Free Guy. It is a hilarious clip where Shawn Levy, Joe Keert and Lil Rel Howery; discuss their characters while Ryan pretends he thought/thinks Free Guy is a true story. The actor joked that he allowed Guy to live with him in preparation for the role.
Ryan is also one of the producers of Free Guy and stars in it as well. The marketing campaign is led by his company, Maximum Effort Marketing. He is the chief and the creative officer of his company. The same was the case for Deadpool, Detective Pikachu and Aviation Gin. Clearly, we can see Ryan’s humour all over Free Guy’s marketing.
Not only that, the actor has pitched Disney a short film that will play ahead of Free Guy; now that Deadpool is officially joining the Marvel Cinematic Universe. The early reactions to the movie have deemed it as a surprise hit of the summer. It already looks like Ryan’s best-reviewed movie and a certified fresh on Rotten Tomatoes.