Soft drink manufacturer Pepsi, under its parent company PepsiCo, has finally stepped into the ever evolving world of NFTs through its one-of-a-kind generative style NFT Collection. The Pepsi Mic Drop genesis NFT collection celebrates it’s origins in music, and the brand’s awe-inspiring legacy that started in 1893. The collection went live on Wednesday, with Pepsi dropping a tweet regarding the same soon after.
🚨The #PepsiMicDrop NFT is live🚨— Pepsi (@pepsi) December 14, 2021
Stop what you’re doing and go to https://t.co/tjSbmF2jIp to see if you made the waitlist. If you did, you’ll see the “mint” button and will be able to connect your wallet.
You have 96 hours to mint your #NFT so mint when gas is low. pic.twitter.com/L2aFmfQJum
Ensuring a Smooth Launch
Pepsi also announced that it would be implementing a wait-listing process, all in order to ensure an equitable experience for consumers that wish to participate. It informed us of this on twitter before, stating that the NFT collection is only available for the individuals on their waiting list, which opened on December 10th. On December 14th, the first 1,893 people who made it on the list had the opportunity to mint a Pepsi NFT.
The NFT series, dubbed “Pepsi Mic Drop,” featured 1,893 parts of a microphone graphic, each a take on the different Pepsi flavours such as Classic Blue Pepsi, Silver Diet Pepsi, etc. To make sure that every NFT is uniquely selected, an algorithm that generated the Pepsi Mic Drop genesis NFT collection at random was established.
The Vice President of Marketing at Pepsi talked of the historical significance of this collection himself as follows,
“Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions. We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history but also represents the scale and scope of how accessible we see this space becoming in the future.”Todd Kaplan