Manchester City, the current English Premier League winners, has begun building world’s first football stadium in the metaverse with the help of virtual reality experts from Sony. Manchester City has teamed with Sony on a three year partnership, and while the project is still in its early phases, the company’s specialists have already visited the Etihad Stadium to map it digitally and construct a Virtual version of it. With the help of image analysis and skeletal-tracking technology, the Etihad stadium, will be transformed into the major Centre of the club in a virtual reality environment.
Manchester City officials are working on the project, envision a day when the virtual Eithad Stadium will be housefull, allowing fans who will never be able to travel to Manchester to watch live games from the comfort of their own homes. Fans may meet up with players and communicate with one another. Nuria Tarre, the City Football Group’s chief marketing and fan engagement officer, said:
The whole purpose of having a metaverse is that you can watch the matches live, be a part of the action from different perspectives, and fill the Eithad stadium as much as you want since it is completely virtual. She continued, I believe that the classic image of someone sitting on a sofa watching a screen is something we cannot conceive will still be the reality in ten years, if not sooner.
Things happen far more quickly than we believe. Football has the potential to alter the way broadcast rights are distributed if it becomes a hit in the metaverse. They are sold to broadcasters as part of a Premier League package, but teams are considering selling them directly to fans in their metaverses.
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