In 2021, it’s obvious that to stand out we need to do something different. With an infinite amount of noise online, how can you cut through it? Australian entrepreneur Lewis Schenk, the founder of one of Australia’s top PR companies, Boost Media Agency, understands just that.
Having worked with over 700 industry-leading clients, Lewis and his team know what it takes for brands to stand out online. “Whether you’re an Influencer, SME or an entrepreneur, having an elite personal brand is vital. People won’t do business with you unless they know, like, and trust you, which is where your personal brand is extremely powerful” Lewis explains.
Not to mention the emergence of new trends frequently on platforms such as Instagram and TikTok, highlighting the importance of staying ahead of the curve. “Those who adapt to the guidelines of the platform will be the ones who get rewarded by them.” says Lewis.
So, what does it take to build an elite brand in 2021? Here are 3 of Lewis’ top suggestions:
- Professional content
In the world of today, perception is often reality. How you show up online tells your audience a lot about you, and will determine whether they want to do business with you. Investing in professional photography, a video editor, and graphic design software, you can create show-stopping content that will grab your audience’s attention.
- Get in the News
Social proof is the psychological bias that affects consumer decision-making more than anything. People want to know that you are the real deal, and they don’t want to hear it from you. They want to hear it from third-party sources, who are both trusted, and notable. The reality is, if you’re not the one in the media leveraging it’s power, your competitors will be.
- Offer insane Value
As one of Lewis’ favourite entrepreneurs says; “give away the farm’. What he means by this, is that by giving away a tonne of valuable information to your audience, they will be most likely to reciprocate at some point in the future by buying your product or service. If you can add value to people, they will add value to you – the law of reciprocity.
It’s clear that in 2021, the strongest personal brands are the ones who will win long term. All the biggest entrepreneurs and influencers are leveraging this, so why don’t you?
To learn more about how to take your brand to the next level leveraging POR, connect with Lewis and his team here.