Kylie Is Leading Among Other Celeb-Makeups, Followed By Rare Beauty On Google Search

Makeup and beauty products are one of the most important categories under fashion and lifestyle. The Kardashian sister is now officially dominating this category. According to new market research from a leading site, Kylie Cosmetics becomes the most popular celebrity beauty brand. Likewise, Rare Beauty by Selene Gomez ranked as the second most popular, while Harry Styles’ Pleasing placed third. Scroll down to read further ratings and popular brands.

Kylie Cosmetics Becomes The Best Beauty Influencer

Established in 2014, Kylie Cosmetics is a brand launched by global reality star Kylie Jenner. Indeed, she took the industry by storm with the launch of her famous lip kits. Since then her company is leading in all its products, with massive sales every year. Likewise, Kylie Cosmetics has the highest number of Instagram followers with 26 million. Not only this, the company has the highest number of hashtags, around 5 million. Recently, Kylie launched lip products in collaboration with sister Kendall Jenner who is a supermodel in America.

Rare Beauty By Selena Gomez

The singer-turned-actor, Selena Gomez launched the makeup brand Rare Beauty in September 2020. Rare Beauty is ranked as the second most popular celebrity brand on the list. Standing out as a cruelty-free and vegan makeup brand, the Rare Beauty blush has taken the fashion industry by storm. Rare Beauty has liquid blush and eyeliner as its fan favourite. Selena Gomez’s brand has an average of 292,000 global searches. Though, the brand has the highest number of online article mentions.

Harry Styles Pleasing Is Third Most Popular

Interestingly, Harry Styles’ new brand Pleasing ranks as the third most popular celebrity beauty brand. Launched in late 2021, Pleasing is a gender-neutral brand that offers products ranging from nail polish to skincare and has an Instagram following of 1.3 million. Harry’s brand rated so highly due to having the highest number of likes per Instagram post, with an average of 112,995 likes, which is more than double the likes of any other brand on the list. 

Mashfak Qureshi is an entertainment journalist, who brings facts and knowledge in the simplest form and believes in questioning.