Internet users think Kourtney Kardashian ain’t a right fit as a brand ambassador for sustainability. Now, why do they think so keep scrolling to know.
Recently, Booho a fashion brand announced Kourtney Kardashian as its brand new ambassador for its sustainability collections. You can read more about the Kourtney Kardashian X Boohoo collection here. Soon, the Poosh founder faced backlash because of this.
Internet users feel Kourtney cannot be a right fit for the ambassador. As the Kardashians are known for their luxurious lifestyle. They have also been accused of polluting the environment by using jets often.
Kourtney Kardashian has addressed this backlash in her long written statement. She took to her Instagram to inform fans why she accepted this partnership.
Kourtney On Boohoo Criticism
Kourtney writes that she thought back and forth before doing this partnership with Boohoo. She says, ” because the first thing I think about when I hear the words ‘fast fashion’ is that it’s bad for our planet.”
The Poosh founder explains how when the brand approached her to become an ambassador. She already knew it will lead to a backlash against her. “I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere.”
Further, she adds, ” I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet.” She feels pushing Boohoo out there and holding the brand accountable for larger change would be impactful. This thing is already making noise, that’s exactly what Kourtney hoped for. She feels proud doing this collaboration with intention and purpose.
Kourtney invited any open suggestions and discussions from people. Also, she is trying to reach out to more people for a talk regarding sustainability and the collection. She concludes her note by saying, that she’ll elaborate on the sustainability changes of this collection. She will share her learning of what as customers people can do to save the planet.