BTS singer Park Jimin has been named as the latest brand ambassador for luxury jeweler Tiffany & Co. The South Korean artist will immediately begin work with the company, with his first ad campaign set to be released later this year.
As part of his ambassadorship, Jimin will appear in ad campaigns and at key brand events, showcasing his unique approach to jewelry styling by wearing iconic Tiffany & Co. designs. In a preview image, Jimin is seen wearing a stack of the jeweler’s ‘Lock’ bracelet designs, a mix of half pavé, full pavé, and diamond-accented styles.
In a statement about his Tiffany contract, Jimin said, “It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation, and artistry.”
Alexandre Arnault, Tiffany’s executive vice president for product and communications, also expressed excitement about the partnership, saying, “We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest house ambassador. He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.”
Jimin is not Tiffany’s only K-pop star ambassador, as the jeweler signed BLACKPINK vocalist Rosé in 2021 and featured her in campaigns for its Lock and Hardware collections.
This new partnership with Tiffany is just one of many for Jimin, who was named an official brand ambassador for Dior earlier this year. With over 48 million followers on Instagram, Jimin has a massive global following and is highly regarded for his unique fashion sense and performance style.
Jimin is set to release his highly anticipated solo album titled “Face” on March 24. Fans of the K-pop star can look forward to seeing him showcase his talents in both music and fashion in the coming months, including his highly anticipated ad campaigns for Tiffany & Co.