Jennifer Lopez has been named the new worldwide ambassador for Intimissimi, the renowned lingerie company, and the actress has already debuted the spring/summer 2023 campaign. During a trip to Italy last year, the diva discovered the Italian intimates company, and the lingerie’s beautiful patterns and flattering shapes immediately charmed her.
Lopez is seen relaxing in sumptuous silk and lace underwear in the marketing pictures, which is sure to ramp up the heat this season. Two of the exclusive photographs are available on ELLE.com and show off the brand’s gorgeous collection in all its grandeur.
Lopez acknowledged her affinity for the brand in an interview with ELLE.com, saying, “I feel an innate connection with Intimissimi. It’s incredibly important to empower women to be the best version of themselves, and the brand stands for those same attributes.”
Intimissimi CEO Matteo Veronesi agreed, saying Lopez was the perfect choice to represent the Intimissimi lady; who is powerful, confident, and seductive. The new Intimissimi line includes bras, underwear, robes, pajama sets, and nighties in a variety of cuts; and each piece is meant to complement a woman’s innate attractiveness. The delicate Italian lace decoration on the bras and panties lends the ensemble a sense of beauty and class. Meanwhile, the exquisite silk robes and pajamas are both comfortable and stylish, making them ideal for resting at home.
Lopez stated that her favorite pieces from the collection were the silks; and that the robes and pajamas were her go-to loungewear mainstays. She also highlighted the bras and underwear, which had delicate Italian lace trimming and fit well.
Finally, the new Intimissimi line, which features Jennifer Lopez as its worldwide spokesperson; claims to provide a choice of lingerie that empowers women while also enhancing their inherent beauty. The line is sure to be a success this season, thanks to its luscious silk and delicate Italian lace details. Therefore, be ready to slip on exquisite lingerie beneath your clothes and experience your sexual side with Intimissimi.
