Born and raised in South Korea, the internationally famous South Korean singer and rapper Jennie Kim is the definition of an IT girl, who can make the internet go crazy with a single Instagram post. No new music or variety show appearances and she still somehow manages to be one of the most talked-about kpop idols.
From Chanel, Hera, to soju brand Chum-Churum, and Korean telephone company, KT Corporation, brands love her and her global influence.
Jennie was the first Blackpink member to go “SOLO” in the year 2018 and even though she has only ever released one song as a solo artist, she continues to break and make numerous records as a Korean Soloist. The music video for her solo song titled, SOLO is the most-watched female Korean soloist MV on YouTube and the third most-watched Korean soloist MV overall. In addition, she is also one of the most followed and streamed Spotify Artists. The single has also received two platinum certifications from the Korea Music Content Association (KMCA): for selling over 2.5 million digital units, and for surpassing 100 million streams. The song also won Song of the Year at Gaon Chart Music Awards and the Best Digital Song (Bonsang) award at Golden Disc Awards.
Jennie’s Brand Reputation Ranking
The Korea Institute of Corporate releases monthly brand reputation rankings for kpop groups and kpop group idols. You may have seen Jennie Kim of BLACKPINK topping the female kpop idol brand reputation list several times. To be precise, counting this month’s rankings, she has been at the top for 20 months now, which is most for any female personality on the list ever. This month Jennie Kim has ranked first, followed by WJSN’s Bona ranking second, and MAMAMOO’s Hwasa ranking third.
LISA, ROSÉ and JISOO’s brand reputation ranking
In addition to Jennie, other members from her group BLACKPINK have also consistently ranked on the same list. For the month of May, Jennie has ranked number one with 3.85 Million points, Jisoo has ranked fifth with 2.31 Million points, Lisa has ranked ninth with 2 Million points, and Rosé has ranked 13th with 1.81 Million points.
The most frequently associated terms with Jennie, according to the big data analysis, are “Perfect, Sexy, Bold.” The most commonly searched terms, according to the member’s keyword analysis, are “Instagram, Fashion, Bikini.”
Ever since the major global success of her single SOLO, fans have been eagerly waiting for JNK1 or her solo album. Last Jennie talked about her solo music, she said will begin work on it after BLACKPINK’s comeback this year, which keeps getting delayed and is now expected to be released by Late June or July.