Jaehyun of NCT has been chosen as an ambassador for Prada, an Italian luxury brand.
Jaehyun attended the “SS23 Prada Uomo Fashion Show” in Milan, Italy on June 19, which featured Prada’s 2023 Spring/Summer menswear collection.
The occasion marked the beginning of his duties as an ambassador. When he took part in the launch of Prada’s Spring/Summer 2022 collection last year in September 2021, Jaehyun became the first celebrity to stream a Prada show live on social media.
A representative of the brand said, “Through several collaborations with Jaehyun, we were able to fully feel his powerful influence. Since he is an artist with everything from luxurious visuals to an outstanding sense of fashion, [Jaehyun] was chosen as an ambassador to represent our brand.”
Jaehyun’s Association With Prada
The event’s connection with Jaehyun is not new, as the boy group member has been a part of the brand for a few years.
In September 2021, Jaehyun was the first in Korea to stream live on his Instagram account Prada’s Spring/Summer 2022 womenswear collection, which was held simultaneously in Milan and Shanghai.
With the 2023 SS Prada event, Jaehyun has cemented his place with the company and is establishing a reputation for himself, thanks to NCT’s global effect and the online affection the K-pop idol has received.
NCT’s Jaehyun also reinforced his place as an actor in the Korean entertainment scene at the event, where he mingled with prominent actors who are also brand ambassadors.
Song Kang, a Korean actor, was spotted with Jaehyun at the event, where they chilled around and talked with one another, giving fans a visual overload.
Song Kang has become known as Netflix Korea’s “it boy” after starring in K-dramas such as “Love Alarm,” “Sweet Home,” “Navillera,” and “Nevertheless,” among others.
NCT 127 is presently on their first dome tour around Japan, with performances at the Kyocera Dome in Osaka on June 25 and 26.
Starting June 29, Jaehyun’s new drama “Dear.M” will be accessible on Viki with English subtitles.