If you are a fan of K-pop and K-beauty, you probably know that BLACKPINK’s Rosé is the global brand ambassador for Sulwhasoo, a holistic Korean skincare brand that has a one-year partnership with the Metropolitan Museum of Art in New York. Rosé recently hosted a major Sulwhasoo event at the MET, where she dazzled in a chic black gown and Tiffany & Co. jewelry. The event was attended by celebrities such as Charli XCX, Precious Lee, Paloma Elsesser, and Minari star Youn Yuh-jung, who co-hosted the event with Rosé.
Rosé has been promoting Sulwhasoo’s new Rebloom line, which features products that revitalize the skin with natural ingredients and advanced technology. She also visited the House of Sulwhasoo in Seoul, where she learned about the brand’s history and philosophy. Rosé said that she was drawn to Sulwhasoo because of its “authenticity and heritage”, and that she felt a connection with the brand’s values of “balance, harmony, and beauty”.
But Rosé’s Sulwhasoo campaign is not only making waves in the beauty world, but also in the music industry. Singer Lewis Capaldi, who is known for his hit song “Someone You Loved”, took to his Instagram to share a hilarious video of him witnessing his poster being covered by Rosé’s Sulwhasoo poster in New York. He captioned the video, “my 15mins of fame are over.” The video went viral, with fans commenting on how funny and relatable Capaldi was.
Interestingly, Rosé has a connection with Capaldi’s song, as she covered it at a BLACKPINK concert in 2019. She sang it beautifully, showcasing her vocal skills and versatility. Fans praised her rendition, saying that she added her own flair and emotion to the song. Some even suggested that Rosé and Capaldi should collaborate on a song together.