Hailey Bieber Sued for Trademark Infringement by Fashion Company over Her Rhode Skincare

Hailey Bieber Sued for Trademark Infringement by Fashion Company over Her Rhode Skincare

Model Hailey is sued by a fashion company for trademark infringement over her own Rhode skincare line, which was launched earlier this month. As per the reports it is said that a 9-year-old fashion company which shares the name of her skincare line, Rhode had sued Hailey on Tuesday.

The cofounders of the clothing brand, Purna Khatau and Phoebe Vickers have filed the suit against Hailey in the U.S. District Court for the Southern District of New York, and said that the model is creating a market confusion by marketing a skincare line under the name of Rhode.

In the filing, Khatau has stated that she along with Vickers had launched the company in back May 2013, and since then “dedicated ourselves to growing and nurturing the RHODE brand through much personal sacrifice and hardship.” The statement read.

As of now it is seen and is now considered a reputable brand which is included and is sold in the luxury stores, and it also includes Saks Fifth Avenue and Neiman Marcus and it is very popular and it is also worn by the celebrities like, Beyoncé, Rihanna and Mindy Kaling. The lawsuit also stated that, RHODE is expected to make USD 14.5 million during this year.

Model Hailey is married to singer Justin Bieber and the lawsuit has also stated that Justin has promoted her business to his 243 million Instagram followers, which generated 1.5 million likes with just one posting. The cofounders have also said, Hailey attempted to buy the rights to the name from them four years ago, but they declined during that point of time.

 Vickers and Khatau have said, “Unfortunately, that Hailey is currently focusing on skin care while we focus on fashion has not been preventing brand confusion, and it won’t in the future.” “We’re both part of a larger beauty market in which fashion and cosmetics closely overlap and often collaborate.”

Hailey has Not Reacted to the Controversy Yet

They further added that, “Hailey has stated that she wants to pursue a clothing line, and she even applied for ‘Rhode’ as a trademark for clothing,” They also said, “We welcome competition – we just don’t want competitors using our name.” After all this took place the model has not reacted to the controversy yet.  

Rupa Das is an aspiring and passionate journalist, who has a strong interest in content writing, and mass communication. She is a movie buff and a social media addict, who loves to share her thoughts and her ideas through her writing.