A delicious twist in the non-fungible tokens’ marketspace is coming our way as Frank’s RedHot officially announces the launch of the world’s first “edible NFT”, utilizing a new spoof blockchain called Bonecoin. Likewise, a spoof cryptocurrency “Bonecoin” was also released along with the NFT, all to celebrate the favorite game-day snack ahead of the Big Game: buffalo wings.
Unveiled on Thursday, the news release stated that, from January 27th through the end of the Big Game on February 13th, fans can scan images of their chicken wing bones to earn Bonecoins at Bonecoin.com (mobile only).
The competition is on as Frank’s RedHot NFT and its edible replica are on the line for whoever accrues the most Bonecoin by the end of the Super Bowl.
Promotion Campaign With NFL Star Eli Manning
On Wednesday, Feb 2 – the legendary NFL quarterback turned Frank’s RedHot ambassador – Eli Manning, will be in NYC on 49th Street between 5th and 6th Ave., hailing the Frank’s ‘wing wagon’ to give out free buffalo wings. This campaign will be organized in a bid to get customers to join in on the action of mining for Bonecoin.
“I’m excited to give fans another way to be a part of the game while enjoying Frank’s RedHot,” says Eli Manning.
Popular actor and comedian Eric Andre will also be joining in to contribute as a fellow buffalo chicken wing and hot sauce aficionado, getting fans to eat wings dipped in Frank’s hot sauce while earning Bonecoin on social media: Business Insider reports.
Technically speaking, Bonecoin does not count as an actual cryptocurrency. The Bonecoin is non-transferable and does not withhold any monetary value. Bonecoin cannot be exchanged into any other currency and has no associations with any other cryptocurrencies either.
As a spoof, Bonecoin will only serve as a tool to help competitors earn tokens, and try their hand at winning the eNFT, or edible NFT, which is the grand prize.
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“Frank’s RedHot keeps a pulse on the latest trends, and we are particularly excited about giving fans the opportunity to tap into the NFT space in a saucy and interactive way,” said Alia Kemet, VP of Creative & Digital, McCormick & Company.
She also added, “We’re excited to be a first to offer an edible NFT, or what we’re calling an eNFT.”
“What better way to enjoy football than with your own Frank’s wing art – both digital and edible?”