During the power outage that prevented users from using Facebook and Instagram for the majority of the day, Netflix reported a 14 percent boost in viewership. Netflix is one of the most popular streaming services, with user numbers increasing significantly in recent months due to the pandemic.
With its original content of successful, binge-worthy episodes like Bridgerton, The Crown, The Queen’s Gambit, and Lupin, it has added millions of subscribers every quarter of every year.
The major social media apps, including Facebook, Instagram, Messenger, and WhatsApp, were all affected by a global outage on October 4. Users were unable to access their accounts, which allowed them to communicate with others, check the news, and upload photos. The downtime lasted nearly six hours, with Facebook blaming it on networking troubles. As a result of the outage, many people were forced to switch to other platforms.
Netflix has recently revealed in their quarterly earnings report that viewer engagement increased by 14% during the downtime, according to Variety. With the introduction of the comedy series Seinfeld and, most notably, the outstanding performance of the Korean survival drama Squid Game, Netflix has become a popular item with their audience this month, raking in 142 million households according to reports.
With the debut of the third season of You and the impending season of Cobra Kai, the platform is set to keep growing well into the fourth quarter of the year, with 4.4 million new subscribers added in the third quarter.
While Netflix is the most successful premium streaming service, with an abundance and variety of television shows and movies, they continue to set a high bar for themselves, with the report stating that they only account for 6% of consumer viewing time in the United States, with cable and broadcast television markets dominating. Netflix sees any activity that takes up a person’s time, such as reading, playing video games, or browsing social media, as competition.
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