Indian K-Pop fans have something to look forward to as Dior, the European luxury megabrand, announced that it will be holding its first-ever fashion show in India. The show will be held on March 30 at the Gateway of India in Mumbai, making Dior the first European luxury brand to stage a major standalone show in India.
The show will feature Dior’s 2023 pre-fall collection, which will be available in stores the following month. The collection will feature evening coats, silk dresses, and skirts inspired by saris that reference traditional Indian silhouettes. The embroidery on some of the pieces will be done by Chanakya, a craftsmanship school for women and an atelier based in Mumbai that has supplied surface ornamentation for luxury brands and couture houses.
Dior’s creative director, Maria Grazia Chiuri, will be presenting the collection at the monument, which is a historical landmark in India. The event is expected to draw a crowd of fashion lovers and celebrities alike, with many wondering if BLACKPINK’s Jisoo and BTS’s Jimin, who are both Dior brand ambassadors, will attend the event.
While nothing has been confirmed yet, fans are excited at the possibility of seeing their favorite K-Pop stars at the show. However, it may not be possible for Jisoo to attend the event as she is releasing her solo album on March 31 and is also busy with BLACKPINK’s born pink world tour. Jimin is also releasing his solo album on March 24 and will likely be busy with promotion, but fans are still holding out hope that he will attend.
The fashion show is expected to boost Dior’s presence in India and help the brand connect with a new audience. The Indian market has become increasingly important for luxury brands as the country’s middle class continues to grow, and fashion-conscious consumers are seeking out new and exciting brands.
Dior’s decision to hold its fashion show in India also reflects the growing trend of fashion brands looking to incorporate traditional Indian designs and silhouettes into their collections. This move has been met with enthusiasm from Indian fashion enthusiasts, who see it as a way to promote and preserve their country’s rich cultural heritage.
Dior’s decision to hold its first-ever fashion show in India is a significant milestone for the brand and the country’s fashion industry. While fans are hoping to see their favorite K-Pop stars at the event, the show is sure to be a memorable experience for all attendees, and it will be exciting to see how Dior incorporates traditional Indian designs into its latest collection.