BTS member Kim Taehyung, also known as V, has set social media ablaze with the announcement of his upcoming solo project. On March 11, ELLE Korea unveiled three blind covers featuring Taehyung, with the caption “V is coming” – the same line used by Vogue Korea last year. The reveal immediately sent fans into a frenzy, with “V IS COMING” and “V FOR ELLE KOREA” trending at #1 and #2 worldwide on Twitter.
The magazine’s use of the hashtag #Celineboy has fueled speculation that Taehyung’s project will be related to the luxury brand CELINE, after the singer made headlines last year for attending their Paris Fashion Week show. ELLE Korea’s trust in Taehyung’s brand power and influence was demonstrated by their release of pre-order links with just the blind covers, a first for the magazine.
Fans are eagerly anticipating Taehyung’s new project after his record-breaking Vogue Korea covers last year, and the mystery surrounding it has only heightened their excitement. Taehyung’s Chinese fan club, ‘China Baidu V Bar,’ has purchased a page on all three versions of ELLE Korea’s April issue, featuring a photo of Taehyung and a message of support from fans.
Taehyung’s ability to drive sales was also evident within hours of the announcement, with his ELLE Korea covers rising to the top of various Korean and Japanese stores, including Rakuten, Qoo10 Japan, Amazon Japan, and Aladin. Known for his top-tier visuals, poses, and styles, fans can’t wait to see what Taehyung has in store for them.
With Taehyung‘s popularity and influence at an all-time high, his upcoming solo project is sure to be a major event for both fans and the fashion world. ELLE Korea’s decision to entrust Taehyung with their cover and release pre-orders based solely on his brand power is proof of the singer’s impact and influence in the industry.