BTS’ Jimin Leads September Brand Value Rankings For Individual Male K-Pop Idols

The Korea Institute of Corporate Reputation analyzed big data from August 18 to September 18, 2021. They analyzed 632 who was currently promoting male K-Pop idols in various areas. These include consumer participation, media activity, communication, community activity and much more.

The first ten are as follow: BTS‘ Jimin, ASTRO’s Cha Eun Woo, BTS’ V, BTS’ Jungkook, BTS’ Jin, NCT’s Taeyong, NCT’s Doyoung, BTS’ Suga, BTS’ RM and SHINee’s Key. From the first through ten, BTS members have taken most of the places.

BTS’ Jimin garnered a total of 4,856,577 points for the month. This is not the first time the singer has held the first place. He has been on #1 in individual male K-Pop brand value ranking for the 33rd consecutive month. As for ASTRO’s Cha Eun Woo, he has garnered a total of 3,826,592 points.

BTS’ V has garnered 3,741,421 points as he stands in 3rd place. Not long ago did The Korean Business Research Institute release this month’s top 50 most popular Kpop boy group brand reputation rankings. The rankings were as follows: BTS-1, Stray Kids-2, NCT-3 became the most popular boy bands and topped the list.

BTS had been on the top for the 40th consecutive month. The high-ranking keywords related to the band has been “Billboard”, “China”, and “fan club”. They had a positive-negative analysis as well and the reaction score was 60.71 percent.

Stray Kids was in the second position with a 105.95 per cent rise in the brand reputation index. They had garnered 2,446,281 points.


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