BLACKPINK member Lisa’s Instagram posts have reportedly had a significant impact on the brand value of luxury fashion house CELINE, with a report by veridik suggesting that her posts are responsible for a staggering 90% increase in the brand’s value. Lisa’s influence on the fashion industry is well-known, and her partnership with CELINE has proven to be a highly successful collaboration.
The K-pop star, who is known for her impeccable fashion sense and unique style, has been a brand ambassador for CELINE since 2020.
Since then, her Instagram pictures showcasing CELINE merchandise have created a tonne of attention among fans and fashion aficionados, and many have flocked to buy the goods she wears.
According to reports, the impact of Lisa’s Instagram posts on CELINE’s brand value has been so significant that the brand’s revenue in Korea increased by 19% in the first half of 2022. Additionally, CELINE has reportedly seen a 59% increase in sales in the Asia-Pacific region, where BLACKPINK’s fanbase is particularly strong.
Several admirers and fashion authorities have praised Lisa’s distinctive sense of style and fashion-forward attitude, recognizing her effect on the fashion business. Fans enthusiastically purchase the goods she advertises, making her partnerships with upscale fashion businesses quite profitable.
The success of Lisa’s collaboration with CELINE is evidence of her star power and her capacity to establish a rapport with both fans and customers. She is a highly sought-after brand ambassador because of her influence on the fashion industry, and her impact on CELINE’s brand value is more evidence of her enormous cultural influence.
As she continues to redefine what it means to be a global fashion star, fans and fashion aficionados will be avidly waiting to see what collaborations and partnerships LISA does next.
