According to a latest report, Akshay Kumar’s film Laxmmi Bomb has been sold to an OTT platform, that too for a staggering amount!
While theatres are shut in this lockdown, the producers are finding alternate way to release their films. After Gulabo Sitabo and Shakuntala Devi, another film seems to be going the OTT way. Reportedly, Akshay Kumar’s Laxmmi Bomb will release digitally.
A source confirmed to Pinkvilla that the film will release on Hotstar. Talking about the official announcement, the source adds, “The team needs a month to prepare the project. A bit of post production work remains and they are waiting for the lockdown to get over. The producers have taken a joint decision on calling the most minimum number of people to get their film ready. So the film won’t hit the OTT platforms at least till a month after the lockdown is lifted. So the release date isn’t decided yet.”
The film has been sold for a staggering amount of Rs 125 crore. But it is still less than the revenue the makers have made through a theatrical release.
The source explained how usually digital rights of a big film get sold at Rs 60-70 crore. But since this film won’t have a theatrical release, they have fetched a huge price. “Laxmmi Bomb has been sold for a staggering Rs 125 crore. But while the number is huge considering digital rates, what one must not forget is that it had the potential of earning over 200 crore at the box office, despite a clash with Salman Khan’s Radhe. So the total revenue that the team will make out of it, is much less,” added the source.