Gaming has remained a key origin of success and development for WWE. All through today’s Q1 2022 earnings report, WWE Chief Brand Officer Stephanie McMahon emphasised how pleased the company is with the re – launch of the WWE 2K company, mentioning that they started listening to fans and followers and got their trust back. She referred to the release of WWE 2K22 as a critical and commercial achievement.
According to Stephanie, Any media property’s success is dependent on innovation and interactivity. We are overjoyed with the re-launch of our premium video game brand, WWE 2K. After taking a little more than a year off to improve the game engine, we began working hand-in-hand with our collaborators at Take Two Interactive, began listening to our followers and clients, and managed to earn their trust by providing a game that exceeded their expectations. WWE 2K22 was a critical and commercial success, with the highest Metacritic scores in franchise history on both the Xbox and PlayStation platforms, as well as over 5.6 million hours watched on Twitch to date.
McMahon stated that 2K’s WWE Supercard mobile game and Scopely’s WWE Champions mobile game continue to deliver strong results. She also disclosed that WWE had also decided to sign a plan for a new role-playing game that will be announced shortly.
Why gaming is a high priority?
We continue to see strength in the performance of our mobile games with 2K and Scopely’s Supercard and Champions, and we recently signed a new contract in the role-playing gameworld that will be announced shortly, she responded.
McMahon went on to explain why gaming is such a high priority for organizations.
With over 80% of WWE’s audience self-identifying as players and well almost 60% of the gaming community in general being 34 years or younger, gaming is a priority for WWE to reach our next-gen audience, she got to add.
WWE executives frequently extol the virtues of their smartphone video games as well as the WWE Games division in overall, and today’s Q1 2022 conference call was no exception.